I am a Behavioural Experience (BX) Consultant focused on driving long-term growth for Shopify stores. I specialise in auditing the entire customer journey to improve Brand Perception. I dive deep into the Customer Experience (CX) to identify and resolve the technical and psychological friction points, ensuring the customer journey is as smooth as possible. This approach builds trust through seamless end-to-end interactions, creating a solid foundation for true brand loyalty and retention.