74% Conversion Lift from Removing Friction

A popup stood between visitors and the checkout form. It seemed harmless — until data showed otherwise.

We ran a 43-day experiment across 11K+ sessions, simplifying the flow so users could scroll straight to the form instead of clicking through an extra step.

Free downloads didn’t move, but purchases surged. The simplified path delivered a 74% higher conversion rate and $3.6K more in monthly revenue.

The insight was unmistakable: when users already want to buy, every added step costs sales. Remove friction, and the numbers reward you.