74% Conversion Lift by Removing One Popup

Too many users dropped off before buying — a hidden form behind a popup was slowing them down.

We simplified the path, removed the popup, and let visitors scroll straight to the form. The 43-day test, with over 11,000 sessions, revealed what friction really costs.

Free downloads stayed the same, but sales surged. The new flow delivered a 74% higher ecommerce conversion rate and $3.6K more in monthly revenue.

One small UX change transformed hesitation into action — proof that simplicity converts better than persuasion.