71% Revenue Lift from a Headline Change

A pricing headline was underperforming. Visitors saw the offer, but not the value behind it — conversions lagged.

We ran a 32-day test across all devices, tracking over 2,300 users. Instead of talking about what the product costs, the new version focused on what users gain. The shift was subtle — from numbers to meaning — yet the impact was dramatic.

Revenue per user rose by 71%, and conversions followed. The insight was clear: people don’t buy based on price points; they act when they see savings, benefits, and emotional value first.

This single copy adjustment reshaped how the brand communicated its offer — leading with value became the new default across all campaigns.