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English, Russian, Georgian
$2,900.00

Aug 2025 – Nov 2025
Mobile users were browsing, but not exploring enough products. The navigation didn’t communicate how much variety was available.
We tested a small but meaningful tweak — adding the number of available shades directly in the mobile menu.
In just 7 days and across nearly 1,900 users, the new version increased product page views by 26.9% with 100% confidence, while slightly improving total conversion rate.
The insight: clarity drives curiosity. When shoppers instantly see variety, they explore more — and the path to purchase gets shorter.