26.9% Lift in Product Views Through Menu Clarity

Mobile users were browsing, but not exploring enough products. The navigation didn’t communicate how much variety was available.

We tested a small but meaningful tweak — adding the number of available shades directly in the mobile menu.

In just 7 days and across nearly 1,900 users, the new version increased product page views by 26.9% with 100% confidence, while slightly improving total conversion rate.

The insight: clarity drives curiosity. When shoppers instantly see variety, they explore more — and the path to purchase gets shorter.