Meta ads
Description
The Approach Meta Ads have changed. It’s no longer just about "targeting"; it’s about Creative Strategy and Data Accuracy. As an e-commerce entrepreneur who has managed my own budgets, I focus on profitable scaling, not just vanity metrics like "likes."
What This Package Includes:
Advanced Tracking Setup (CAPI): I don't just install a Pixel. I implement the Conversions API (CAPI) to mitigate signal loss from iOS14+, ensuring data accuracy and better algorithm performance.
Full-Funnel Strategy: A structured approach covering Cold Audiences (Acquisition), Warm Audiences (Engagement), and Hot Audiences (Retargeting/DPA).
Creative Strategy & Briefing: The creative is the new targeting. I analyze what works and provide actionable briefs to iterate on winning concepts (Hooks, UGC, Statics).
Catalog Sales & DPA: optimizing your product catalog (Shopify integration) for dynamic retargeting that shows the right product to the right person.
Audience Architecture: Leveraging Broad targeting, Lookalikes (LAL), and Interest stacks based on real data.
A/B Testing Framework: a scientific method to test audiences, creatives, and copy to lower your CPA (Cost Per Acquisition).