Google ads
Description
Work with one of the few specialists who has walked the path of the merchant. I grew and sold my own e-commerce business in 5 years. I combine this business acumen with technical excellence as a member of the PPC Google Ads Hub.
Monthly Scope of Work I provide data-driven strategies to increase efficiency, covering every aspect of the Google Ads ecosystem:
1. Strategy & Financials
Performance Review: In-depth analysis of ROAS, POAS, and CPA trends.
Budget Management: Identifying inefficiencies and reallocating budget to high-opportunity areas.
Bid Optimization: Aligning Bidding Strategies with real business profitability.
2. Feed & Shopping Infrastructure
Google Merchant Center: Health checks and error resolution.
Product Feed Optimization: Ensuring all attributes meet Google guidelines for maximum rank.
3. Search & Campaign Structure
Campaign Architecture: Streamlined setup for better machine learning performance.
Search Structure: Optimization of Ad Groups to boost CTR and Quality Score.
Ad Copy Analysis: Data-backed recommendations to enhance relevance.
Negative Keywords: Proactive exclusion lists to eliminate wasted spend.
4. Advanced Formats (PMax)
PMax Deep Dive: granular optimization of Asset Groups, Targeting, and Listing Groups.