Increased Organic Revenue by 104% in 3 Months

In July 2025, this pet brand's organic traffic and revenue declined significantly due to changes in AI-driven search results. After shifting from a top-of-funnel approach to a transactional-only focus, I began researching niche keywords to optimize their collection pages.

By changing their strategy to more niche keywords, I also improved their mega menu and site hierarchy.

This work led to the following wins in only 3 months:

• 3x organic revenue

• 1.5x organic traffic

• Organic conversion rate +26%