I am a frontend web developer with over 14 years of experience, specialising in Shopify and WordPress development. My focus is on building seamless, conversion-focused eCommerce experiences that combine clean design with high performance.

I work with a modern tech stack that includes HTML, CSS, JavaScript (ES6+), Liquid, React, Tailwind CSS, and popular CMS frameworks. I am also experienced in integrating marketing tools such as Klaviyo, Mailchimp, and Google Tag Manager, helping brands automate and scale their online presence effectively.

Some of the projects I am most proud of involve transforming underperforming storefronts into fast, mobile-first websites with measurable improvements in conversion rate and user engagement. My approach blends UX/UI enhancement, speed optimisation, and conversion rate optimisation (CRO) strategies to ensure every site not only looks great but delivers real business results.

Whether collaborating with agencies or supporting in-house teams, I take a hands-on, performance-driven approach to development-turning creative ideas into high-impact digital experiences.